Customise Your Learning Experience! Learn the way you want to... the way you need to.

Search Engine Marketing Essentials for Marketers Workshop

26 July  2012
Conference Room, 22/F United Centre, Admiralty, Hong Kong

Standing alone among the billion search records

 
Workshop Overview

Acquiring top-notch skills to gain top rankings in major search engines – to let your audience key in the right word patterns in the search engines and find you right away in today’s online densities. By tuning in to the needs and desires of the target audience, you can define and create value exactly what the audience search and experience through user-driven content, legitimate links, and mutual trust on your site.

The Search Engine Marketing Essentials for Marketers Workshop is aimed to insure the attendees that gaining the necessary know-how to build strategies and implement the SEM campaigns. It is to draw in more of the visitors to your website, encourage interactive communication, open up new windows of high-value traffic into your site, and ensure the best possible return on investment of your business.

By learning the best practice methodologies and strategic skills in relation to the key aspects of search engine marketing, you will become an expert at identifying and taking advantage of the tried and true “hands-on” training sessions where you can “learn by practising”. A unique, original and inspiring workshop will stir up your idea excellence and lead you to more profit cores for your business.

Download the full workshop outline here


Our Expert Facilitator 

Daniel Yen 
Founder
Digital Marketing ROI

 
D
aniel Yen is the founder of Digital Marketing ROI, a leading edge business consulting, technology innovator and advertising services provider. Daniel has a dual role as Consultant to enterprise clients and as Strategy Architect providing thought leadership to his team. 
He is driving global innovation in the field of Anonymous Prospect Relationship e-Nurturing & on Digitizing the Prospect & Customer Relationship Management. 

He has worked on various assignments in Australia, China, Korea and Singapore, with over 65 Regional/ Global companies including Google, Alibaba, Yahoo, eBay, PayPal, HSBC and many more.
 Leveraging his vast experience in Digital Sales and Marketing, Daniel has been as speaker on behalf of Cisco, Adtech-Singapare and Intel.  
  

 "SEM is an important online channel used by your target audience to find products & services as offered by companies like yours. Today, it is to make sure your products & services come up in the listings and get your company online! 
 
 
  Why should attend? 
 

Upon completion of the SEM training workshop you will learn:

  • •  How to form the key components of the Search Engine Marketing Campaign
  •   How to function paid search advertising and organic search strategy
  •   How to enhance the usability and drive your website traffic
  • •  How to refine your approach to the key attributes of SEO 
  • •  How to harness new opportunities and boost your SEO results
  • •  How to maximize ROI by measuring and improving your search performance
Who should attend?

This SEM training workshop is ideal for marketers with a basic understanding of search engine marketing who tend to enhance and improve the essential knowledge and practical skill-sets in planning and executing the SEM campaigns.

The workshop is also suited for those who have worked in that area and wish to refine their existing SEM strategies to achieve the efficiency and effectiveness of your campaign planning and take full competitive advantage of every opportunity for commercial success.

Key Sessions

  • •  The Essence of Search Engine Marketing
  • •  Paid Search Advertising
  • •  Organic Search Engine 
  • •  Keyword Matters
  • •  Social Search
  • •  Optimization and Evaluation