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29 - 31 May 2012
The Royal Garden, Hong Kong
The web crossroads in five fingers |
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Overview |
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Hinge the earth |
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Today’s customers are no longer restricted to choose when and where to interact with the brands which they incline forward, somewhat they can be spontaneously assessed to societies in a global scale. The on-and-off changes in consumer purchasing behavior have reconstructed the development of touch technology critically. What customers want is ‘one-click-access’ on their mobilizedly handy device which they can get connected from almost anywhere in the time-starve world. It would be then an inclination of mobile devices launching in the market, which comprised smartphone and tablets. The mobile developers comprehensively contributed to the web, texting, applications, and other add-ons. This is somewhere marketers can learn how to succeed in organizing and executing the mobile marketing campaign through the well-built channels and platforms, whereas you can be either openly or severally getting in touch with your customers, driving them into your serving from responsiveness to returns. The Pre-Masterclass Workshop is an integrated part of Masterclass program which serving as an elementary understanding of how mobile marketing campaign can apply to strategies and tactics. The Mobile Marketing in Practice Masterclass aims to deepen you in utilizing mobile tools and channels, and incorporating digital marketing approaches into your campaign planning. Equipping you with insights to understand the demand of your customer, match with appropriate mythologies, formulate the preeminent mixture, and engage with every one of them. Headed for this intensive workshop, we will secure you with the basic comprehension of Mobile Marketing which will be revealed to the optimization of mobile strategy with practical essence and case studies. Towards the 2-day masterclass, we will deliver eight sessions that is expected to explore different campaign stages with our attendees, from formulating mobile campaign, innovating new concepts, connecting with customers, transforming usual practice till evaluating the performance. In the later sessions, we will be turning to customer-centric and looking into “How to drive revenue by a mobile web on hand”. To develop your business with, and learning from, expert facilitators at the front of the market – Mark your calendar for May 29-31 today! |
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Masterclass Highlights
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Movement of Mobile Marketing in Hong Kong Mobile Strategy Formation to Evaluation Social Web Mobile Apps Customer Relationship Management I-Influence, AsiaDigitalMojo & Connected Thinking |
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Our Expert Facilitators
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David Williams PhD |
David Williams PhD is the founder and lead strategist of AsiaDigitalMojo, a digital marketing and experience business based in Hong Kong, Shanghai and Seoul. AsiaDigitalMojo creates digital communication strategies and applies innovative interactive experiences to marketing, retail, products and venues. Global clients include Mercedes-Benz, Dunhill, Pernod-Ricard, Eland, Expedia and Lotte Group. In 2005, following senior regional design, mobile strategy and co-branding positions with Motorola Mobile, Nuance and Razorfish, he co-founded Asentio Design in Shanghai whose clients included Samsung, Intel, FLIR, China Mobile, Nokia and TCL. David holds a PhD in Cognitive Psychology from the UK and has 15-year experiences in design, strategy, consumer research and marketing. He is also active in Education-related NGOs and Social Businesses, and has teaching and commercial relationships with 10 of the top universities around Asia and Europe. |
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“Successful digital marketing must be an interactive experience - campaigns must enable a conscious exchange of value between brands and consumers.” |
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Matthew Dooley |
Matthew Dooley is the founder of “Connected Thinking”, providing services to help banks and other large corporations become aware and take advantage of digital marketing channels, modern marketing and social media. Matthew is a strategic thinker and digital marketing expert with over 20 years international experience driving change at two of the World’s leading banks, across continents. He worked as the Head of Digital Experience for many years in HSBC’s Global Commercial Banking Division. He pioneered HSBC’s global Internet design standards as a result of establishing their first internet banking platform back in 2000 and performance-driven online marketing campaigns in Asia. |
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"Mobile is a hugely exciting space to be in, especially in Asia. The potential is enormous. On one hand, Asia with its really advanced mobile markets led by Japan, South Korea, Singapore, and Hong Kong, set the precedents for the West to follow. And on the other, emerging Asia with its huge and growing populations and low PC penetration, mobile is fast becoming the primary way that people access the Internet, search and consume services, and connect with brands. The mobile is the personal device with Asians every single moment of the day.” |
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Pre-Masterclass Workshop
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The Pre-Masterclass Workshop is an integrated part of Masterclass program to prepare attendees with an elementary understanding of how mobile marketing campaign can work with corporate strategies and tactics. Clutching on the half-day mobile presence prior to moving in an in-depth exploration in the mobile marketing arena is a definitely enormous advantage. In the workshop, your leader will demonstrate how to optimize your mobile strategy with practical essence and case studies. |
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Our Workshop Leader
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Andy Hung-Yeh Chang |
Andy Chang is the founder of I-Influence Limited, a company focused on helping marketers to more effectively leverage social media to grow their customers’ loyalty and advocacy, and increase their brands’ online influence. As company CEO, Andy leads an innovative team in developing marketing technologies at the convergence of social media, customer analytics, CRM and mobile applications. He was most recently General Manager of MRM Worldwide’s Shanghai and Hong Kong offices. He has spent 10 years with MRM Worldwide, the digital and CRM marketing arm of McCann Worldgroup, in various roles and countries – from Web Producer in Los Angeles to Data & Technology Director in Beijing. |
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‘With the integration of local and social, mobile device has become the convergence box that people have been talking about for so many years. It delivers multi-media. It is always connected. It is customizable and personal. It’s with people almost every single moment of the day and has become the single most important device for most people. For marketers to succeed, they have to think “mobile first”.’ |
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Why You Should Attend:
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Who Should Attend:
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The Down-to-earth and Dynamic The Evolution of Mobile Devices Local and Social Launching Mobile Apps and Ads Lengthening Security Mobile infrastructures Cultivating CRM and Customer Loyalty Mobile Marketing and Business Development |
This intensive seminar has been developed specifically for Business Owners, Directors, CEOs, Managers, Consultants, Strategists, Specialists, Analyst, and Advisers for:
• Digital Marketing
• Mobile Strategy
• Finance
• Retail
• E-Commerce
• Information Technology
• Content Management
• Public Relations
• Media Relations
• Customer Service
• Telecommunications
• Corporate Communications
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