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Email Marketing Fundamentals for Marketers

2 August  2012, 
Conference Room, 22/F United Centre, Admiralty, Hong Kong

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Workshop Overview


"Click, Read, and Buy" - Aren’t you expected people to react after receiving your email? Every marketer tends to develop high-performing email marketing campaigns that getting picked in a packed inbox. By tuning in to the demands and desires of the target audience, you can create a unique email which audiences can click from subject line, read your body text, and get you connected through inserted links.

The Email Marketing Fundamentals for Marketers Workshop is aimed to assure the attendees that acquiring the necessary knowledge to build strategies and implement the Email Marketing campaigns. It is to increase your subscriber base, encourage correspondent action, dig out new prospects through your opt-in emails, test and track your campaign results, and drive quantifiable ROI of your business.

By learning the best practice strategies and methodologies in relation to the key aspects of email marketing, you will become an expert at classifying and taking advantage of the tried and tested training sessions where you can learn bit by bit. An exclusive, practical and inspirational workshop will provoke your idea excellence and lead you to more revenue centers for your business.

  Why should attend?

 
Upon completion of the Email Marketing training workshop you will learn:

• How to shape up the stages of the Email Marketing Campaign
• How to grow your opt-in subscriber base
• How to enhance the visibility and drive your click-through rates
• How to get hands on prospects and boost email blast results
• How to deliver, render and generate leads for your business
• How to maximize ROI by making and testing your emails
 Who should attend?

This Email Marketing training workshop is ideal for marketers with a beginning level of understanding of Email Marketing who tend to enhance practical knowledge and improve skillful toolkit needed for planning and operating the Email Marketing campaign.

The workshop is also suited for those who have worked in that area and wish to refine their existing Email Marketing strategies to achieve the effectiveness and efficiency of your campaign planning and take full competitive advantage of every opportunity for business success.

 Key Sessions

  • • The Essence of Email Marketing
    • Data Strategy
    • Email Design and Automation
    • Email, Social and Mobile
    • Email Reputation and Deliverability
    • Analytics and Metrics

Registration Form (EMFM1206W)  Registration Form (EMFM1206W)   (123 KB)