18 - 19 September 2012

Regal Kowloon Hotel, Hong Kong

Hone the digital mastery of the market vividness

Lost in Market

Under the economic uncertainty, the recent years bring stress to marketers as you could have experienced or foreseen the crowds who are more inclined to retrench rather than dipping into their pockets. Is there any tactic to outshine others in the global financial market? Digitalize your marketing campaign is one of the decisive strategies – now the opportunity is visibly navigated under your well-planned engagement. It aims at turning the discovery of the digital world into a real world practice, in which more flexibly and diversely getting the message across to your customer. From step to success, you will be distinctly outstanding in the market if you can add a customer dimension and weave a web of plans around your product or service. 

The Digital Marketing Strategy and Campaigning Seminar for the Financial Sector is designed for marketers who tend to enrich the knowledge of digital campaign planning, and improve their skill-sets in the digital marketing world. You will absorb how to choose the right mix of channels and integrate the digital approaches into the marketing campaign once it has been set up. The ultimate goal for digital marketing campaign is to generate maximum revenue by way of highly valued interaction with customers and invention of new models to goal achievement.

Towards this focused seminar, we will deliver nine sessions that is expected to indicate the desires of our technology-based audiences. We can utilize all the available online and offline tools, above and below the line activities to target and engage with customers. From initial setup to viral growth, this seminar will equip you with the essential knowledge of digital finance about its Innovation, Execution, Communication and Engagement. In the later sessions, we will dig the focus into Solution and Evaluation about ‘How to drive revenue by fostering a long-term customer relationship’ – customer can impact on your campaign all the way, and you learn to identify with, and resonate with, down to a sense of customer loyalty.

To develop your business with, and learning from, expert facilitator at the head of the market – Mark your calendar for September 18-19 today!

Matthew Dooley
Director
Connected Thinking Limited

" To succeed in business, you need to understand what your customers want and why, and modifying your offerings accordingly. Digital has changes how we live and how we conduct our everyday banking.

Today, financial institutions need to employ every tool in their new marketing mix to listen to, learn from, and keep their customers. Those who are winning the battle are doing so online by using their customer insight to engage customers in new ways, strengthen their brands, and deliver new services and offerings. These marketers are providing relevant and appropriate content, reaching customers via their device of choice, and engaging them in an ongoing dialogue.”

Matthew Dooley is the founder of "Connected Thinking", providing services to help banks and other large corporations become aware and take advantage of digital marketing channels, modern marketing and social media. Matthew is a strategic thinker and digital marketing expert with over 20 years international experience driving change at two of the World’s leading banks, across continents. He worked as the Head of Digital Experience for many years in HSBC's Global Commercial Banking Division. He pioneered HSBC's global Internet design standards as a result of establishing their first Internet banking platform back in 2000 and performance-driven online marketing campaigns in Asia.