Innovation from the creation

                                                                                                       By Allison Hung

As a fact that has clearly shown ‘Today’s consumers themselves are no more passive recipients’– rather than that they would choose what to buy from the market, and to decide whether to use certain product or service on a long-term basis.

To get your customers on board, masses of financial marketers started running the digital marketing campaign which is generally summarized into four main stages: Planning, Execution, Measurement and Optimization. You can establish strong branding for your business, build customer loyalty and increase sales as an ultimate goal.

Before the campaign commencement, the first step is to ‘demonstrate your creativity on what you deliver’. From daily observation to intensive research, you might be coming up with numerous ideas in your mind. No matter it’s your original idea, or the discovery on the web generating into any new combinations, integrations and modifications of existing work would still be tied up with your ideas.

The innovation is to add something new into the existence. Sometimes, it is much more cost-effective and time-efficient to run your campaign planning, as you understand the established product or service has owned its market, and has worked reasonably well. All you do is to make it work better and bring possibilities into prospects. The innovation is a safer way than creating anything completely new, and you could skip over the potential risks from the initial start.

‘Capitalizing on the power of innovation’ is the key tactic of digital marketing campaign – this is a must to work it out initially because only good ideas can lead to a good campaign. While you gather a certain amount of ideas, you have to combine digital with what you have designed, organized and structured into your campaign planning. Once any idea is well-packaged, you can send across in the social networks to get more audiences in, and to build a larger user-base in a systematic process.
 

 
What Are Your Priorities?

                                                                                            By Allison Hung

According to a survey from BtoB’s 2011 Outlook, 78.5% of b2b marketers plan to increase their online budgets.

Today, digital media has fundamentally transformed the way how people receive and actively search for information they need. From your experience, you may have already recognized that your television may be no longer put in the center of your home, because you spend less and less time on it. Instead, you often sit in front of the MacBook or tab your smartphone for the whole day.

The continued shift to digital indicates the increasing significance of online channels. More creativity and skills are needed for today’s Content Creation and Distribution. With a large online market, your decision-making towards ‘What’s the top priority?’ will be greatly influencing the growth of your business.

Here are Three Top Priorities for you:

Use of Database – right target

Before planning anything, it is a must to understand our customers in terms of ‘What’ and ‘How’– What they want and what they need? How they receive and how they respond?  The use of database is for you mastering the market movement and your target customers. If you really make use of the data, it will benefit you from getting more interactions and insights towards your projects. Data is your initial point to start over any of your big schedule!

Use of Content – right message

When you understand your customer’s appetite (want & need), the next step is to cook a dish with good ingredients (content) then to feed them (gratification). Without a good content, it is hardly for you to go further. At the time, market’s response is highly towards to the digital, you may just create online content which can enrich their knowledge and inspire their sight under the way/format they wish to. If you keep the uniqueness and high quality of content, yours must stand out from the crowded web!

Use of Social Media – right channel

Social Media is increasingly becoming the mainstream of marketing practice. As a big crush of marketing channels, marketers can foresee its growing potentiality to contribute towards your business.

With a qualitatively targeted content, marketers can utilize all the possible social networks, like Blogs, Facebook, LinkedIn, YouTube and so forth, to spread the information and gain the reputation. From time to time, you can also keep receiving feedbacks from customers and keep it in record. More new plans will start from building a bigger database!

 

 

 

3 Reasons Why You Should Distribute Online Content

                                                                                                  By Allison Hung

 

According to the survey from The Digital Life, 75.16% of Hong Kong internet users engage in social networking and connecting with other internet users at least a couple of times a week.

This has already shown a fact that the major portion of Hong Kong citizens often goes online and surfs on the web as a daily routine. What we should do is to employ online platforms or channels, and spread your messages out there. Here are 3 reasons to state why you should start distributing content online. 

The availability of technology

Today’s technological level enables different companies – big or small – to create all kinds of online business. Let’s say you establish your own company website, start your own blog, and publish your own e-magazine that both are low-cost and convenient to implement. In that way, companies can deliver more information and target a wider range of customers. No matter what your company size is, no one cares unless you can distribute informational, relevant and valuable recourses to customers. Make use of the technology and build a larger business!

Changes in buyer attitude

From ‘reading printed books’ to ‘watching online videos’, customers’ attitude has been progressively changed. Although countless information is being circulated through the internet, this seems like those can’t ‘feed’ them well. Customers are hunger for information, but they only look for a good quality one. So you can sort it out by two steps – creating a good content and circulating it online.It’s guaranteed that your knowledge is well-built towards the information or materials,in an attempt to establish your thought leadership in the online market.  Know your customers and Make everything online!

Access through online media

In the information era, traditional media sources are relatively limited when compared to social media. Its precedential position is being challenged by online platforms which can be freely utilized anytime and anywhere. As traditional materials are losing reach, you may need to transform your content into the other format. To reduce your promotional cost and increase your customer’s contact, you should start using the online initiatives which are easily and inexpensively to practise or maintain. Devote your creativity, theme, and skills into the online activities – Definitely you will benefit from now on!

Distributing online enables you to reach more new customers and provide a solution for you to maintain a long-term relationship with customers as you will learn much easier to have connected with them.